Strategic Advertising Major, 61 hours: B.S.—No Minor Required

CIP: 090903

The Strategic Advertising Major blends applied advertising coursework with strategic marketing and other business courses. Students will learn business fundamentals while delving deeper into the discipline of advertising, which includes message and media strategies.

Requirements

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Required Courses (61 hours)

MMED 20130	Professional Media Writing	3
MMED 20151	Journalism Practicum (Newspaper)	1
MMED 20230	Introduction to Advertising	3
MMED 20243	Media Design	3
MMED 20303	Introduction to Web Publishing	3
MMED 20304	Advertising Case Studies	3
MMED 20333	Social Media Strategies	3
MMED 20351	Advanced Journalism Practicum (Newspaper)	2
MMED 20409	Media Business and Entrepreneurship	3
MMED 20416	Senior Seminar	1
MMED 20428	Advertising Campaigns	3
ACCT 51201	Accounting I	3
ACCT 51202	Accounting II	3
FIN 53311	Business Law I	3
FIN 53324	Fundamentals of Business Finance	3
MGMT 54313	Principles of Management	3
MKTG 55330	Principles of Marketing	3
MKTG 55332	Promotion	3
MKTG 55333	Consumer Behavior	3
MKTG 55430	Sales and Sales Management	3
MKTG 55432	Marketing Research	3
MKTG 55438	International Business	3
	OR
MMED 20450	Mass Communication Study Abroad	1 to 6

Free electives as needed to reach minimum 120 graduation hours