2024-2025 Undergraduate Catalog

Strategic Advertising Major, 61 hours: B.S.—No Minor Required

CIP: 090903

The Strategic Advertising Major blends applied advertising coursework with strategic marketing and other business courses. Students will learn business fundamentals while delving deeper into the discipline of advertising, which includes message and media strategies.

Requirements

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Required Courses (61 hours)

MMED 20130Professional Media Writing

3

MMED 20151Journalism Practicum (Newspaper)

1

MMED 20230Introduction to Advertising

3

MMED 20243Media Design

3

MMED 20303Introduction to Web Publishing

3

MMED 20304Advertising Case Studies

3

MMED 20333Social Media Strategies

3

MMED 20351Advanced Journalism Practicum (Newspaper)

2

MMED 20409Media Business and Entrepreneurship

3

MMED 20416Senior Seminar

1

MMED 20428Advertising Campaigns

3

ACCT 51201Accounting I

3

ACCT 51202Accounting II

3

FIN 53311Business Law I

3

FIN 53324Fundamentals of Business Finance

3

MGMT 54313Principles of Management

3

MKTG 55330Principles of Marketing

3

MKTG 55332Promotion

3

MKTG 55333Consumer Behavior

3

MKTG 55430Sales and Sales Management

3

MKTG 55432Marketing Research

3

 

MKTG 55438International Business

3

OR

MMED 20450Mass Communication Study Abroad

1 to 6

Free electives as needed to reach minimum 120 graduation hours