2024-2025 Undergraduate Catalog

MMED 20428 Advertising Campaigns

Combines creative approaches used in the creation of advertisements with media planning and buying concepts. Students will concept ad messages as well as choose media strategies and determine media costs. Focus is on how to combine message objectives with media strategies to effectively communicate to specific target audiences.  Prerequisite: MMED 20230, MMED 20243, and MMED 20304. (S)

Credits

3