Marketing Comprehensive Major, 72 hours: B.S.—No Minor Required

CIP 521401

Students choosing a comprehensive major in Marketing must complete the Common Professional Component courses and earn a minimum grade of C in each of the following courses.

This program has an online-only option.

Requirements

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Common Professional Component (48 hours)

Required Courses (15 hours)

MKTG 55332	Promotion	3
MKTG 55333	Consumer Behavior	3
MKTG 55430	Sales and Sales Management	3
MKTG 55432	Marketing Research	3
MKTG 55434	Marketing Management	3

Student must take two of the following for a total of 6 hours (6 hours):

MGMT 54415	Intern in Management	1 to 3
	OR
MKTG 55435	Intern in Marketing	1 to 3

MKTG 55331	Retailing	3
MKTG 55334	Social Media Marketing	3
MKTG 55431	Logistics Management	3
MKTG 55437	International Marketing	3
MKTG 55440	Business Study Abroad	1 to 6

Recommended Electives (3 hours)

300 or 400-level advisor-approved elective

Free electives as needed to reach minimum 120 graduation hours

This program is an ACBSP accredited program.