Social Media Management Major, 57 hours: B.S.—No Minor Required

CIP: 090999

The B.S. in Social Media Management is meant to prepare the student for the use of social media in a promotional or business context.  Students will have an opportunity to learn about crafting audience-specific messages for specific social media platforms, creating visuals specific for audiences, analytical use of data, and ethically using social media.

Requirements

The Northwest Core (44-47 credits)

Institutional Requirements (4 credits)

Required Courses (57 hours)

MMED 20110	Fundamentals of Electronic Media Production	3
MMED 20130	Professional Media Writing	3
MMED 20220	Media Literacy	3
MMED 20225	Video Production	3
MMED 20230	Introduction to Advertising	3
MMED 20243	Media Design	3
COM 29260	Public Relations Techniques	3
MMED 20303	Introduction to Web Publishing	3
MKTG 55330	Principles of Marketing	3
COM 29332	Propaganda and Persuasion	3
MMED 20333	Social Media Strategies	3
MMED 20334	UX and Analytics	3
MKTG 55334	Social Media Marketing	3
MMED 20355	Photojournalism	3
COM 29360	Principles of Public Relations	3
COM 29460	Public Relations Problems: Cases, Concepts, and Campaigns	3
COM 29210	Communication Theory	3
	OR
MMED 20320	Theories of Mass Communication	3
COM 29469	Internship in Public Relations	1 to 3
	OR
MMED 20452	Internship	1 to 3
COM 29401	Special Topics	1 to 3

Note: COM 29469, MMED 20452, and COM 29401 should be taken for 3 credit hours.

Free electives as needed to reach minimum 120 graduation hours