2023-2024 Undergraduate Catalog

Mass Media Major, 55 hours: B.S.—No Minor Required

CIP: 090100

Areas of Emphasis: Applied Advertising, Broadcast and Production, Multimedia Journalism, Sports Media

Requirements

The Northwest Core (44-47 hours)

Institutional Requirements (4 hours)

Core Courses for a Major in Mass Media

Required Core Courses (28 hours)

MMED 20110Fundamentals of Electronic Media Production

3

MMED 20120Introduction to Mass Media

3

MMED 20130Professional Media Writing

3

MMED 20220Media Literacy

3

MMED 20243Media Design

3

MMED 20303Introduction to Web Publishing

3

MMED 20314Communication Law and Ethics

3

MMED 20320Theories of Mass Communication

3

MMED 20409Media Business and Entrepreneurship

3

MMED 20416Senior Seminar

1

Mass Media: Applied Advertising Emphasis

Required Courses (49 hours)

Mass Media Core

28

ENGL 10210Introduction to Creative Writing

3

MMED 20230Introduction to Advertising

3

MMED 20304Advertising Case Studies

3

MMED 20333Social Media Strategies

3

MMED 20343Communication Design

3

MMED 20428Advertising Campaigns

3

Advisor-approved elective

3

Six hours from the following (6 hours):

MMED 20150Journalism Practicum (Yearbook)

1

MMED 20151Journalism Practicum (Newspaper)

1

MMED 20215Practicum in Radio

1

MMED 20216Practicum in Television

1

MMED 20322Advanced Practicum in Radio

2

MMED 20326Advanced Practicum in Television

2

MMED 20350Advanced Journalism Practicum (Yearbook)

2

MMED 20351Advanced Journalism Practicum (Newspaper)

2

Mass Media: Broadcast and Production Emphasis

Required Courses (40 hours)

Mass Media Core

28

MMED 20111Introduction to Broadcast Operations

3

MMED 20224Introduction to Audio

3

MMED 20225Video Production

3

 

MMED 20230Introduction to Advertising

3

OR

MMED 20304Advertising Case Studies

3

Three hours from the following (3 hours):

MMED 20215Practicum in Radio

1

MMED 20216Practicum in Television

1

MMED 20322Advanced Practicum in Radio

2

MMED 20326Advanced Practicum in Television

2

Choose one of the following concentration areas for twelve hours (12 hours):

Audio Concentration

MMED 20329Audio Technology and Recording

3

 

MMED 20406Advanced Audio (Music)

3

OR

MMED 20407Advanced Audio (Post)

3

 

MMED 20370Live Sound Theory and Practice

3

OR

MMED 20490Sound Design and Aesthetics

3

 

Advisor-approved electives

3

Video Concentration

MMED 20330Advanced Video Production

3

 

MMED 20417Television Directing

3

OR

MMED 20484Digital Cinematography

3

 

Approved Electives

6

Mass Media: Multimedia Journalism Emphasis

Required Courses (52 hours)

Mass Media Core

28

MMED 20227Reporting

3

MMED 20315Video Journalism

3

MMED 20327Advanced Reporting

3

MMED 20333Social Media Strategies

3

MMED 20352Copy Editing

3

MMED 20355Photojournalism

3

 

MMED 20357Opinion Writing

3

OR

MMED 20358Feature Writing

3

 

Advisor-approved electives

3

Three hours from the following (3 hours):

MMED 20150Journalism Practicum (Yearbook)

1

MMED 20151Journalism Practicum (Newspaper)

1

MMED 20215Practicum in Radio

1

MMED 20216Practicum in Television

1

MMED 20322Advanced Practicum in Radio

2

MMED 20326Advanced Practicum in Television

2

MMED 20350Advanced Journalism Practicum (Yearbook)

2

MMED 20351Advanced Journalism Practicum (Newspaper)

2

Mass Media: Sports Media Emphasis

Required Courses (49 hours)

Mass Media Core

28

MMED 20227Reporting

3

MMED 20315Video Journalism

3

MMED 20345Sports Broadcasting

3

MMED 20352Copy Editing

3

MMED 20356Sports Photography

3

MMED 20359Sports Reporting

3

Advisor-approved electives

3

Choose one Theory and Fundamentals of Coaching course (2 hours):

HPER 22481Theory and Fundamentals of Coaching Soccer

2

HPER 22482Theory and Fundamentals of Coaching Baseball

2

HPER 22483Theory and Fundamentals of Coaching Track and Field

2

HPER 22484Theory and Fundamentals of Coaching Basketball

2

HPER 22485Theory and Fundamentals of Coaching Football

2

HPER 22486Theory and Fundamentals of Coaching Volleyball

2

Choose one Officiating class (1 hour):

HPER 22281Officiating Soccer

1

HPER 22282Officiating Baseball and Softball

1

HPER 22283Officiating Track and Field

1

HPER 22284Officiating Basketball

1

HPER 22285Officiating Football

1

HPER 22286Officiating Volleyball

1

HPER 22287Officiating Wrestling

1

Three hours from the following (3 hours):

MMED 20150Journalism Practicum (Yearbook)

1

MMED 20151Journalism Practicum (Newspaper)

1

MMED 20215Practicum in Radio

1

MMED 20216Practicum in Television

1

MMED 20322Advanced Practicum in Radio

2

MMED 20326Advanced Practicum in Television

2

MMED 20350Advanced Journalism Practicum (Yearbook)

2

MMED 20351Advanced Journalism Practicum (Newspaper)

2

Free electives as needed to reach minimum 120 graduation hours