Northwest Missouri State University

2024-25 Graduate Catalog

Contents
Catalog Links
Share

MBA Marketing Emphasis

This program prepares students to meet and exceed marketing goals for any organization and to develop their ability to respond to the needs of an ever-changing global marketplace. Students will also learn about contemporary marketing communication strategies and examine the application of mathematical and statistical methods for effective business decision-making.

 

Requirements

MBA candidates who choose the Marketing emphasis must complete the following courses.
ACCT 51646Managerial Accounting

3
ECON 52651Macroeconomics for Business Managers

3
OR
ECON 52654Managerial Economics

3
FIN 53621Financial Management

3
MGMT 54611Business Decision Analysis Tools

3
MGMT 54616Organizational Behavior in Administration

3
MGMT 54618Executive Seminar

3
MKTG 55630Strategic Marketing

3
MKTG 55631Advanced International Business

3
MKTG 55635Advanced Marketing Communications

3
MKTG 55636Global Marketing Management

3
Total Credit Hours:30
*Executive Seminar must be taken during your last term of enrollment.