2024-25 Graduate Catalog

Graduate Certificate in Marketing

This program consists of relevant courses in marketing that help promote businesses globally through ethical global strategies. The graduate certificate will prepare students to have a better understanding of how marketers inform, persuade, and remind potential buyers of a product in order to influence an opinion or elicit responses that are essential for its long-term viability. The certificate also examines marketing practices in the global context with a focus on global environment analysis, development and execution of global marketing strategy, and global marketing ethics.

Required Courses

MKTG 55631Advanced International Business

3

MKTG 55635Advanced Marketing Communications

3

MKTG 55636Global Marketing Management

3

Advisor approved electives

3

Total Credit Hours: 12