Graduate Certificate in Marketing
This program consists of relevant courses in marketing that help promote businesses globally through ethical global strategies. The graduate certificate will prepare students to have a better understanding of how marketers inform, persuade, and remind potential buyers of a product in order to influence an opinion or elicit responses that are essential for its long-term viability. The certificate also examines marketing practices in the global context with a focus on global environment analysis, development and execution of global marketing strategy, and global marketing ethics.
Required Courses
| MKTG 55631 | Advanced International Business | 3 |
| MKTG 55635 | Advanced Marketing Communications | 3 |
| MKTG 55636 | Global Marketing Management | 3 |
| Advisor approved electives | 3 |
Total Credit Hours: 12