2023-2024 Undergraduate Catalog

Public Relations Major, 54 hours: B.A.—No Minor Required

CIP: 090902

Requirements

 

The Northwest Core (44-47 hours)

Recommended:

COM 29225Intercultural Communication

3

Institutional Requirements (4 hours)

B.A. Modern Language Requirement (9 hours)

Modern Language

9

All 9 hours must be in the same language.

Required Courses (33 hours)

Communication Core

15

COM 29260Public Relations Techniques

3

COM 29310Communication Research Methods

3

COM 29360Principles of Public Relations

3

COM 29460Public Relations Problems: Cases, Concepts, and Campaigns

3

COM 29469Internship in Public Relations

1 to 3

COM 29498Senior Capstone

3

Cognate Courses (12 hours)

MMED 20130Professional Media Writing

3

MMED 20333Social Media Strategies

3

 

ENGL 10315Professional and Technical Writing

3

OR

ENGL 10430Digital Literacy

3

OR

ENGL 10512Publication Skills

3

 

MKTG 55330Principles of Marketing

3

Six hours from the following according to student’s area of emphasis (6 hours):

COM 29420Crisis Communication

3

COM 29402Current Topics in Communication

3

Three hours from the following to support the student’s area of emphasis (3 hours):

MMED 20230Introduction to Advertising

3

MMED 20303Introduction to Web Publishing

3

MMED 20304Advertising Case Studies

3

COM 29336Nonverbal Communication

3

COM 29341Argumentation and Debate

3

COM 29425Knacktive

3

COM 29432Organizational Communication

3

ACCT 51201Accounting I

3

MGMT 54313Principles of Management

3

MKTG 55332Promotion

3

MKTG 55333Consumer Behavior

3

MKTG 55432Marketing Research

3

Other courses as approved by advisor

Free electives as needed to reach minimum 120 graduation hours