2020-2021 Undergraduate Catalog

MKTG 55334 Social Media Marketing

This course examines how to use social media technologies, channels, and programs to create, communicate, deliver, and exchange valuable offerings for an organization’s stakeholders. Specifically, some basic concepts, theories, models, and research methods will be explored, helping marketing students develop social media marketing plans to enhance an organization’s performance in the areas of marketing research, new product development, promotion, branding, pricing, relationship management & service recovery, and retailing & e-marketing.   Prerequisite: MKTG 55330 with minimum grade of C.