2020-2021 Undergraduate Catalog

AGRI 03301 Professional Selling in Agriculture

The course is designed to introduce students to professional sales techniques used in the agriculture industry. Focus will be placed on developing professional selling techniques for specialized agricultural products and characteristics of the customers purchasing these specialized products. Topics include methods of selling, steps and techniques in the selling process, customer service, sales ethics, consumer behavior concepts, and sales management in agriculture.  Prerequisite: AGRI 03102.