2017-2018 Graduate Catalog

MGMT 54660 Data Mining for Business Applications

This course will examine the fundamental principles of data mining and how data mining techniques can enhance management decision making. Understanding data mining will change the way business leaders think of data and its influence in business decisions. The increasing volume and speed of data generation require business leaders to methodically analyze data. This course will apply data mining techniques on industry cases to develop data-analytic thinking. Prerequisites: MGMT 54313 and MATH 17114.