2016-2017 Undergraduate Catalog

MMED 20428 Creative Concepts in Advertising

This course emphasizes the creative approaches used in advertisements within the major media types, including print, broadcast and digital. Focus is on the message objectives of advertisements and how best to communicate to specific target audiences. Prerequisites: MMED 20230, MMED 20243, and MMED 20304 or MMED 20321. (F)