2016-2017 Undergraduate Catalog

MMED 20304 Advertising Case Studies

This elective course examines the concepts, strategies and operations of specific advertising campaigns, both past and present. This examination allows students to better understand the strategies and frailties of advertising campaigns that have both succeeded and failed. The course ensures students are aware of famous advertising campaigns, and provides them with a full understanding of what contributes to the fame, success and failure of those campaigns. (S)