2016-2017 Undergraduate Catalog

MKTG 55434 Marketing Management

The major areas of marketing are examined from the viewpoint of the marketing executive. Emphasis is given to consumer analysis, market research, product planning, channels of distribution, promotion, pricing and the integration of the above in the development of the total marketing program. Requires a major team project, requiring comprehensive marketing analysis. Prerequisites: MKTG 55330 and senior standing. (F, S, SS)